top of page

"To ensure a sustainable future"


  • We support Sustainable Fishing

  • We contribute to Local Wealth

  • We support Fisheries Improvement Projects  

  • We work with the Marine Stewardship Council standard 

  • We only work with Environmentally Friendly Fishing practices 

  • We support the biggest octopus Marine Protected Area in Mexico, Celestun, Yucatan. 

Captura de pantalla 2023-07-04 a la(s) 15.22_edited.jpg

Artisanal Dayboat Fishery for Octopus

Sustainable Fishing

The main feature of the sustainable fishing of the octopus maya is an art form.


To catch the octopus, we simulate that the crab is alive. So, the octopus will grab it. 

The movement of the waves and the current will be the dance and the music that helps to achieve it.

The octopus adhere itself to the bait as an attempt to get food and so is captured alive without harm.


This method gives the catcher the opportunity to return the mollusk to the sea if the size of the octopus is not appropriate according to the standards another advantage of using this type of catching is based on the fact that female octopuses stop eating when they are ovulating
therefore, the development of the species is promoted.

Every morning our fleet rises with the sun 
to catch the freshness of the sea.

In the afternoon they come back to shore bringing alive the octopus ready to delight the world.

Fishery Transition towards Triple Bottom Line Outcomes

Captura de pantalla 2023-07-04 a la(s) 19.51.22.png
Captura de pantalla 2023-07-04 a la(s) 19.51.33.png
Captura de pantalla 2023-07-04 a la(s) 19.51.27.png
Captura de pantalla 2023-07-04 a la(s) 19.51.40.png
Captura de pantalla 2023-07-04 a la(s) 20.05.12.png

Sustainable Bait


use the following sustainable species as bait to catch octopus.

We support the biggest

Marine Protected Area in Mexico


For octopus and other ecologically and economically important species.

Captura de pantalla 2023-07-04 a la(s) 17.28.29.png

As part of our social and environmental responsibility programs, we promote the establishment of the largest Fishing Refuge Zone in Mexico, located in Celestun, Yucatan, which aims to be a space for the conservation and sustainable use of marine species in the region.


According to what was published today in the Official Gazette of the Federation, the activities of capturing by means of diving, sport-recreational fishing and that of domestic consumption of any species of aquatic flora and fauna are prohibited.

The Fishing Refuge Zones represent an important strategy to conserve the biodiversity of fishing species and associates that have important biological benefits such as: reduction of fishing mortality, protection of reproduction and breeding processes, repopulation, larval dispersal, increase in sizes and recovery of trophic chains and habitats.

They also serve to increase the volume and value of the catch, the certification of sustainable fisheries, the development of alternative activities (ecotourism), the maintenance of the fishing activity and a greater active participation of the communities.

As part of the involvement of the community, the Community Inspection and Surveillance Committee was established, which is in charge of protecting the area in conjunction with the authorities.


In-transition to a carbon neutral fishery

Under the belief that science, conservation, and sustainability are at the heart of our business, HUL KIN has a long-standing commitment to consumers, the environment, and the continual development of the fishing industry.

Carbon neutrality is more than just a title. It’s an ongoing process of checks, measurements, reporting, and observations to ensure that fisheries achieves a net-zero carbon footprint every year.

This is done by offsetting the greenhouse gas emissions released by all aspects of our business through the production of carbon credits.

HUL KIN octopus is sold in top restaurants throughout the world. It’s a success story that proves octopus can be sustainable, carbon neutral, and completely delicious.

The fishing industry must become a force of good for our oceans.


We support the Ria Celestún Biosphere Reserve of Mexico 

Located over the mouth of Yucatan’s biggest groundwater basin, between the towns of Celestún and Maxcanu, the Ría Celestún Biosphere Reserve is part of a vast wetland corridor in the west of the peninsula.


The fresh water from underground aquifers has an outlet in the site, which makes the Biosphere Reserve a unique example of a natural wetland in the area. Its mangroves, dunes and low rainforests are home to a substantial natural heritage, particularly in terms of birds. In fact, the area is a resting place for a huge number of migrating species.

Although the area is particularly known for its pink flamingos, the pristine beaches of the area, with waters ranging from turquoise to light blue, attract thousands of visitors every year.

bottom of page